Features

One platform. Every tool your customers will ever touch.

Every module a customer operation needs, sharing one database, one design language, one wallet, and one login.

Starter Templates

Ready-made pipelines, campaigns, SMS, forms, reports, dashboards and checklists so a new workspace works immediately.

Deep dive
  • A core set installs automatically - no blank screens on day one
  • Universal templates for any business, plus templates for your industry
  • "Start from a template" offered wherever you create something
  • Preview before installing; anything consequential arrives switched off

CRM & Customer 360

The operational heart: contacts, leads, deals, pipelines, and a tabbed Customer 360 workspace.

Deep dive
  • Custom pipelines with drag-and-drop kanban stages
  • Lead capture, qualification, and one-click conversion
  • Tasks, reminders, activities, and notes per record
  • Customer 360 profile with a unified timeline, identity, events and attributes
  • Polymorphic tags across contacts, leads, and deals

Sales & Product Catalog

From quote to cash: products, variants, sales orders, payments, and revenue analytics.

  • Product catalog with categories, variants, and pricing
  • Sales orders with line items, discounts, tax, and totals
  • One-click mark-paid and cancel flows
  • Revenue analytics by product, customer, and period
  • Top products and top customers, fed straight into the executive dashboard

Customer Data Platform

A true Customer 360 - every interaction unified into one profile and one timeline.

Deep dive
  • Automatic identity resolution across email and phone
  • Chronological timeline of events, activities, and tasks
  • Duplicate detection with side-by-side merge tooling
  • Workspace-wide event explorer for deep auditing

No-Code Customization Engine

Shape the platform to your business - fields, layouts, logic, and language - without a developer.

Deep dive
  • 10+ custom field types: text, number, currency, date, select, multi-select, checkbox, phone, email, formula, and more
  • Validation rules - required, min/max, patterns - enforced everywhere
  • Conditional logic shows or requires fields live as other values change
  • Field groups and layouts: ordered, collapsible, multi-column sections
  • Field-level permissions hide sensitive fields by role, enforced on the server
  • Rename Contacts, Products, and Deals to your vocabulary - reflected across the whole app
  • CSV/XLSX import and export, including custom fields, with value-change history

Industry Templates

Seventeen installable templates that turn the generic workspace into an industry product - configuration only, fully editable afterwards.

Deep dive
  • Real estate, medical and dental clinics, private practice, beauty salons, law firms, consulting, education, retail, wholesale, manufacturing, car dealers, repair services, insurance, and SaaS
  • Each installs custom fields, pipelines, dashboards, reports, saved views, and vocabulary
  • Versioned upgrades with a preview that preserves your edits
  • Safe rollback if you change your mind
  • Everything a template installs appears automatically in reports, filters, and exports

Marketing Automation & Workflow Templates

Visual workflows that respond to everything happening in your workspace - with a starter library.

Deep dive
  • Trigger → condition → action builder with versioning
  • Workflow Templates seeded for clinics, sales, e-commerce, and agencies
  • Dynamic segments that recalculate automatically
  • SMS campaigns to any segment, with a per-recipient delivery log and execution metrics
  • Retry handling and full run-by-run logs

SMS & Communications

Send and schedule SMS to contacts and segments, with templates, delivery history, per-message cost and automatic opt-out handling.

Deep dive
  • Send now or schedule for a future date and time
  • Reusable templates with placeholders filled from the customer's record
  • Delivery status and cost for every message, in one searchable history
  • Opt-outs are captured and suppressed from later sends automatically

Engagement Engine

Membership programs with transparent scoring - designed for repeat-visit businesses.

Deep dive
  • Multiple membership programs with per-program scoring
  • Rule builder: triggers, conditions, points, and formulas with a live preview
  • Ordered tiers with automatic progression and a benefits access matrix
  • Auditable score ledger with localized reasons and manual adjustments
  • Engagement tab on every customer profile - score, tier, activity, progress to next tier

Loyalty & Rewards

A complete loyalty engine that turns transactions into relationships.

Deep dive
  • Points with full ledger and integrity auditing
  • Tiers with automatic upgrades and custom colors
  • Rewards, coupons, and redemption tracking
  • Referral programs with conversion payouts

Support Desk

Tickets and calls with the full customer story attached.

Deep dive
  • SLA policies with response and resolution timers
  • Priority queues, assignment, and internal notes
  • Call logging with recordings and transcripts
  • Activity feed from first response to resolution

Operations & Cases

Run the work that happens after the sale - multi-stage cases with required fields, documents and approvals at each stage.

Deep dive
  • Define case types with the stages your process actually uses
  • Stage gates enforce required fields, documents and approvals
  • Attach documents to the case they belong to
  • Every stage change recorded - what moved, when and by whom

Forms

Build forms visually, publish them anywhere, and capture leads automatically.

Deep dive
  • Eleven field types with validation rules
  • Public hosted pages and embeddable snippets
  • Auto-create contacts and leads on submission
  • Per-IP rate limiting against spam

BI, Report Builder & Custom Dashboards

From an executive cockpit to self-service reports your team builds in minutes.

Deep dive
  • Executive BI dashboard: revenue, pipeline, support, AI, and finance KPIs side by side
  • Report Builder with nested AND/OR filters, 13 operators, aggregates, and date bucketing
  • Custom fields are first-class: report, filter, group, and export on them
  • Custom Dashboards: drag-and-drop widgets on a 12-column grid, savable per team
  • CSV and Excel export
  • Dozens of ready-made reports and dashboards seeded in Persian, Arabic, and English

Finance Suite & Financial Center

From invoice to insight: full billing document flow plus one live money command center.

Deep dive
  • Invoices: create, issue, cancel, refund - with line items, paid/due amounts, and guarded status transitions
  • Payments: record, confirm, fail, refund - with per-invoice history
  • Payment links your customers can pay from a public page
  • Deterministic, print-ready receipts (RTL-safe)
  • Financial Center: revenue, profitability, cashflow, receivables aging, cost breakdowns, alerts and opportunities
  • Per-customer financial summary inside Customer 360

Customer Portal

A secure self-service space for your customers - separate from your team's workspace.

Deep dive
  • Passwordless sign-in with a one-time code or magic link
  • Invoices with line items, printable receipts, and payment history
  • Secure pay-by-link pages - customers can pay without an account
  • Support tickets with comments, plus your published forms
  • Order history, loyalty and membership status, and notifications
  • Customers see only their own data - internal notes are never exposed

AI Platform & Assistant

A working AI layer across the product - with cost transparency and human control.

Deep dive
  • Streaming AI assistant with conversation history
  • Every AI action that changes data requires your explicit confirmation
  • The AI speaks your renamed vocabulary and respects your field permissions
  • Lead scoring, churn risk, customer health, and next-best-action recommendations
  • AI-powered workflow steps and communications with execution logs
  • Per-action cost tracking billed from your transparent wallet

Subscription, Wallet & Usage Packages

Fair, transparent pricing mechanics built into the product.

Deep dive
  • A flat monthly subscription unlocks the platform
  • A prepaid wallet powers usage-billed actions - top up whenever you choose
  • Prepaid usage packages bundle credits at a saving; package credit is spent before the wallet
  • Every charge itemized: date, action, actor, quantity, unit price, total
  • Live pricing catalog visible in Settings → Billing - no mystery line items

Teamwork & Data Access

Internal chat, teams, and control over who sees which customers - and which fields.

Deep dive
  • Internal chat with mentions, reactions, pins, attachments and search
  • Nested teams, with a person in more than one
  • Per-role visibility: everything, their team's records, or only their own
  • Sensitive fields and phone numbers masked from those without permission
  • Workspace-wide search that never widens what somebody may see

Platform: Multi-language, RTL, PWA

The cross-cutting foundation every workspace gets - no upsell, no feature flag.

  • Persian (default), Arabic, and English - fully translated customer-facing screens
  • First-class RTL with mirrored icons and RTL-correct charts
  • Dual-calendar (Jalali or Gregorian) per user
  • Progressive Web App: installable, fast, dark-mode aware
  • Every workspace fully isolated with its own data

API, Webhooks & Integrations

Open by design - reach your workspace from everything else you run.

Deep dive
  • A documented API with scoped keys, an expiry, and a log of every request
  • HMAC-signed webhooks with automatic retries and a delivery log
  • WooCommerce sync: customers, orders and products from your online store
  • Two safe self-testers: run a real read-only request, or send one signed test event

Enterprise-grade security in every workspace

Security isn't an upsell. Every workspace gets the same hardened foundation.

  • Full workspace isolation on every row of data, enforced on the server
  • Role-based access control with granular permissions and custom roles
  • Field-level permissions hide sensitive data by role
  • httpOnly cookie sessions - tokens never touch the browser
  • Strict Content-Security-Policy and hardened response headers
  • AI actions are confirmation-gated - no silent writes
  • Complete activity trail through the event system
Read the full security overview

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One subscription · Every module included · No feature gates

Features and modules of the CRM platform · Cliento Pro